About us
Two shores, one airline
SugAirways was founded to serve the millions of families, professionals and travellers who move between Florida and Jamaica every year — and to do it with unmistakable Caribbean excellence.
Our story
Born from a gap in the sky
The Florida–Jamaica corridor is one of the most culturally connected air markets in the Americas, yet travellers still face limited choice, inconsistent schedules and premium fares.
SugAirways began as a simple observation: the diaspora, the tourism industry and the business community deserve an airline that treats this corridor as a home market, not an afterthought.
We are assembling an experienced aviation leadership team, a single-type Airbus A320 fleet plan, and a service culture rooted in Jamaican hospitality. Our pre-launch phase is deliberately transparent — sponsors and investors see every milestone as we reach it.
Mission
To become the preferred airline connecting Florida and Jamaica while celebrating Jamaican culture, hospitality, and innovation.
Vision
A Caribbean airline of international standard — expanding from Jamaica across the region, powered by sustainable growth and local talent.
Values
What we stand for
Safety Above All
Uncompromising standards from day one of operations.
Jamaican Hospitality
Warmth, music and genuine care in every interaction.
Premium Simplicity
Elegant service without unnecessary complexity.
Reliability
On-time performance our guests can plan a life around.
Caribbean Pride
A Jamaican brand competing at international standards.
Transparency
Clear reporting for sponsors, investors and guests.
Why Florida & Jamaica
A corridor with permanent demand
Family ties, tourism, trade and business travel keep this market resilient year-round.
1M+
Jamaicans and Jamaican-Americans living in Florida
4M+
Annual air passengers between Florida and the Caribbean
2 hrs
Average flight time — ideal short-haul economics
Year-round
Demand across leisure, VFR and business segments
Roadmap
Our timeline toward launch
- 1
Phase 01
Foundation
Company formation, leadership team, market study and business plan completed.
- 2
Phase 02
Capital & Sponsorship
Founding sponsors and strategic investors secured to fund aircraft acquisition.
- 3
Phase 03
Aircraft & Certification
Airbus A320 acquisition, operations manuals, and air operator certification.
- 4
Phase 04
Crew & Systems
Pilot and cabin crew recruitment, training, reservations and distribution systems.
- 5
Phase 05
Inaugural Flight
First scheduled Florida–Jamaica service and public booking launch.